When I started my business I was happy for ANYONE to buy from me, in the excitement of starting my own brand, I just wanted someone, anyone, to buy from me. Selling a service to any person is one thing, having the person that really values you and what you offer is another. For many reasons.
👉 But first, what is an ‘ideal’ client?
Your ideal client is the person you would ‘really’ like to work with. There will be people you don’t want to work with, trust me, and there will be those who you really enjoy spending time with. So who are they?
Imagine you have your own physical shop selling a product, imagine 3 very different people walk through the door. One may be someone who loves the experience of your shop, the product, the look and feel – they want to spend a long time enjoying the experience, browsing product and wants to buy everything, because they love it so much. The next person may be a browser, someone that needs a bit of convincing before they want to buy something, perhaps in need of a different experience. The third doesn’t really fit in and can’t wait to leave your shop.
Who’s the person that appeals to you the most? Likely the first. This is the person you want to work with. Your ‘ideal’ client.
👉 Why is it a good idea to narrow down your audience to your ‘ideal’ client?
First, as I’m sure you’ll appreciate from the previous description, you want someone that really appreciates your offer and wants to work with you, so naturally you’ll want to attract that type of person. But that type of person isn’t everyone, so there’s a good reason to narrow down your audience.
Secondly, it will make your life so much easier. If you’re limiting your audience, you’ll know what language they speak and what makes them want to buy from you so you’ll naturally align with them, making them feel like you’re the person they want to work with.
Finally, although there are many more reasons, why would you want to work with someone who could make your life difficult because you haven’t met their expectation? Quite often, mismanaged expectations result in a lack of understanding about your offer and generate complaints. None of which I’m sure you’ll want to experience.
✨ 3 tips to get started ✨
- Write down the person you would really like to attract, you have a blank canvas, this could be anyone. Describe the person they are, what they do and how they do it.
- Think about what would attract that person to you? What qualities, knowledge or experience do you have that aligns with them?
- Make a note of ways in which you would communicate with them through your marketing material, what is likely to be the vocabulary they use, that will make them want to buy from you?
Assess your notes and start looking at ways in which you can reach your ‘ideal’ client. Then pop to the online workshop I’m running live on 30th March and take it to the next level.
My live interactive workshop will help you discover how to reach your ideal client and take you through a variety of exercises to maximise your business including:
- A deeper level look at your deal client
- How to get your client buying from you without pushy or awkward selling tactics
- A look at your customer journey
- Ways to maximise opportunities for greater profit
- How to keep your client coming back
- An action plan to help you take the next steps.
We’ll do all of this tailored around your business, the session is live and as interactive as you would like it to be. If you can’t attend live, I’ll send you the recording and feel free to send me your notes in advance.
I’m here to help you create a long lasting, solid business, this is just one slice of your business that I really want to knuckle down and help you get clarity on. I’d love to see you there! Thursday 30th March at 10am – book your space below.
Emmeline
